What is AI visibility?
AI visibility is how often and how accurately your brand appears in AI-generated answers, summaries, recommendations and citations.
AI visibility, GEO and AEO explained without the hype.
A practical glossary for understanding how generative engines, answer engines, citations, sentiment and third-party sources are changing organic discovery.
Common questions.
What is GEO?
GEO usually means generative engine optimisation: improving how your brand, content and entities are understood by AI answer systems.
What is AEO?
AEO usually means answer engine optimisation: structuring information so it can answer questions clearly across search and AI systems.
Does SEO still matter?
Yes. Technical SEO, content quality, authority, structured data and brand signals still support discoverability. But the measurement layer is changing.
Why do third-party sources matter?
AI systems and buyers often rely on reviews, comparisons, directories, communities and editorial sources when forming recommendations.
What should brands measure?
Brand mentions, citations, source overlap, competitor inclusion, sentiment, buyer-stage coverage and third-party influence.